  /* Thai-aware font stack */
  html[lang="th"] body, html[lang="th"] .h-display, html[lang="th"] h1, html[lang="th"] h2, html[lang="th"] h3, html[lang="th"] h4{
    font-family: "Noto Sans Thai", "Cormorant Garamond", system-ui, sans-serif;
  }
  html[lang="th"] body, html[lang="th"] .lede{ line-height: 1.7; }
  html[lang="th"] .cover-grid > div:first-child .h-display{ line-height: 1.05; }
  /* Page-specific layout helpers (kept minimal; bulk in components.css) */
  .page{ padding-top: var(--page-top); }
  .page-head{
    padding: var(--stack-lg) 0 var(--stack-xl);
    border-bottom: var(--rule);
  }
  .page-head .container-wide{ display: grid; grid-template-columns: 1.4fr 1fr; gap: var(--stack-lg); align-items: end; }
  @media (max-width: 900px){ .page-head .container-wide{ grid-template-columns: 1fr; gap: var(--stack-md); } }
  .page-head h1{ font-size: clamp(48px, 7vw, 110px); line-height: 1.04; letter-spacing: -.025em; margin-top: var(--stack-md); }
  .page-head .lede{ font-size: 17px; margin-top: var(--stack-sm); }
  .page-section{ padding-bottom: var(--section-y); }

  /* Services page — accordions (FAQ etc.) */
  .svc-rows{ border-top: var(--rule); }
  .svc-row{ padding: var(--stack-lg) 0; border-bottom: var(--rule); cursor: pointer; }
  .svc-row-head{ display: grid; grid-template-columns: 80px 1fr auto; gap: 24px; align-items: baseline; }
  .svc-row-head .num{ font-family: var(--serif); font-style: italic; color: var(--ink-3); font-size: 16px; }
  .svc-row-head h3{ font-size: clamp(28px, 4vw, 56px); line-height: 1.1; letter-spacing: -.02em; }
  .svc-row-head .toggle{ font-family: var(--serif); font-size: 28px; color: var(--bordeaux); transition: transform .4s var(--ease); }
  .svc-row.open .svc-row-head .toggle{ transform: rotate(45deg); }
  .svc-row-body{ max-height: 0; overflow: hidden; transition: max-height .55s var(--ease); }
  .svc-row.open .svc-row-body{ max-height: 800px; }
  .svc-row-body-inner{ display: grid; grid-template-columns: 80px 1.4fr 1fr; gap: 24px; padding-top: 28px; }
  @media (max-width: 720px){ .svc-row-body-inner{ grid-template-columns: 1fr; } .svc-row-head{ grid-template-columns: 40px 1fr auto; } .svc-row-head .num{ font-size: 13px; } }
  .svc-row-body-inner p{ font-family: var(--serif); font-size: 19px; line-height: 1.5; color: var(--ink); margin: 0; }
  .svc-row-body-inner ul{ list-style: none; padding: 0; margin: 0; font-size: 13px; color: var(--ink-2); }
  .svc-row-body-inner ul li{ padding: 8px 0; border-bottom: var(--rule); }
  .svc-row-body-inner ul li:before{ content: '· '; color: var(--bordeaux); }
  .svc-rows + .cta-actions{ padding-top: var(--section-y); }

  /* Work page */
  .work-list{ padding: 0 0 var(--section-y); border-top: var(--rule); }
  .work-row{
    display: grid; grid-template-columns: 100px 100px 1fr auto; gap: var(--stack-md);
    padding: var(--stack-lg) 0;
    border-bottom: var(--rule);
    align-items: center;
    cursor: pointer;
    transition: padding .35s var(--ease), background .25s;
    position: relative;
  }
  .work-row:hover{ padding-left: 14px; padding-right: 14px; }
  .work-row .yr{ font-family: var(--serif); font-style: italic; color: var(--ink-3); font-size: 14px; }
  .work-row .thumb,
  .work-row .cc-work-image.thumb{ border-radius: var(--rad); }
  .work-row .cc-work-image.thumb:not(:has(img)),
  .work-row .cc-work-image.thumb--logo{ aspect-ratio: 1; }
  .work-row .cc-work-image.thumb--logo:has(img){
    aspect-ratio: 1;
    height: auto;
    background: transparent;
  }
  .work-row .cc-work-image.thumb--logo img{
    width: 100%;
    height: 100%;
    object-fit: contain;
  }
  .work-row h3{ font-family: var(--serif); font-size: clamp(24px,3vw,36px); margin: 0 0 4px; }
  .work-row .meta{ font-size: 11px; letter-spacing: .22em; text-transform: uppercase; color: var(--ink-3); }
  .work-row .arr{ font-family: var(--serif); font-size: 22px; color: var(--bordeaux); transition: transform .3s var(--ease); }
  .work-row:hover .arr{ transform: translateX(8px); }
  @media (max-width: 720px){ .work-row{ grid-template-columns: 70px 1fr auto; gap: 14px; } .work-row .yr{ display:none; } }

  /* Case study */
  .case-hero{ padding: 0; }
  .case-meta{ display: flex; gap: var(--stack-lg); flex-wrap: wrap; margin-top: var(--stack-lg); padding: var(--stack-md) 0; border-top: var(--rule); border-bottom: var(--rule); }
  .case-meta div{ font-size: 11px; letter-spacing: .18em; text-transform: uppercase; color: var(--ink-3); }
  .case-meta div b{ display: block; color: var(--ink); font-family: var(--serif); font-style: normal; font-weight: 400; font-size: 16px; letter-spacing: 0; text-transform: none; margin-top: 4px; }
  .case-bigimg,
  .case-bigimg.cc-work-image{ margin-top: 40px; }
  .case-bigimg.cc-work-image:not(:has(img)){ aspect-ratio: 16/9; }
  .case-bigimg--fit.cc-work-image{ display: flex; justify-content: center; }
  .case-bigimg--fit.cc-work-image img{ width: auto; max-width: 100%; height: auto; }
  .case-bigimg--cover.cc-work-image{
    width: 100%;
    margin-top: 40px;
    aspect-ratio: 21 / 9;
    background: transparent;
    border-radius: 0;
  }
  .case-bigimg--cover.cc-work-image img{
    width: 100%;
    height: 100%;
    object-fit: cover;
    object-position: 38% 42%;
  }
  @media (max-width: 720px){
    .case-bigimg--cover.cc-work-image{ aspect-ratio: 4 / 3; }
    .case-bigimg--cover.cc-work-image img{ object-position: 42% 38%; }
  }
  .case-grid{ display: grid; grid-template-columns: 1fr 1fr; gap: 16px; padding: 16px 0; }
  @media (max-width: 720px){ .case-grid{ grid-template-columns: 1fr; } }
  .case-grid > div:not(:has(img)),
  .case-grid .cc-work-image:not(:has(img)){ aspect-ratio: 4/3; }
  .case-narrative{ padding: var(--stack-xl) 0; max-width: 720px; margin: 0 auto; }
  main[data-route^="case-"] .case-narrative{ max-width: 880px; padding-top: var(--stack-md); }
  .case-narrative:has(+ section .case-stats){ padding-bottom: var(--stack-md); }
  .case-narrative h2{ font-size: clamp(28px,3.5vw,44px); margin: var(--stack-lg) 0 16px; line-height: 1.1; }
  .case-narrative h2:first-child{ margin-top: 0; }
  .case-narrative p{ font-family: var(--serif); font-size: 19px; line-height: 1.6; color: var(--ink); margin: 0 0 22px; }
  .case-narrative p:last-child{ margin-bottom: 0; }
  .case-stats{ display: grid; grid-template-columns: repeat(3, 1fr); gap: 0; border-top: var(--rule); border-bottom: var(--rule); }
  .case-stat{ padding: 32px; border-right: var(--rule); }
  .case-stat:last-child{ border-right: 0; }
  .case-stat .v{ font-family: var(--serif); font-size: clamp(40px,5vw,64px); color: var(--bordeaux); line-height: 1.08; }
  .case-stat .l{ font-size: 11px; letter-spacing: .22em; text-transform: uppercase; color: var(--ink-3); margin-top: 8px; }
  @media (max-width: 720px){
    .case-stats{ grid-template-columns: 1fr; }
    .case-stat{
      border-right: 0;
      border-bottom: var(--rule);
    }
    .case-stat:last-child{ border-bottom: 0; }
  }
  .case-split{
    display: grid;
    grid-template-columns: minmax(0, 0.9fr) minmax(0, 1.1fr);
    gap: clamp(24px, 4vw, var(--stack-xl));
    align-items: start;
    padding: var(--stack-md) 0;
  }
  .case-split--reverse .case-split__media{ order: 2; }
  .case-split__media.cc-work-image:not(:has(img)){
    aspect-ratio: 9/16;
    width: 100%;
    max-width: 100%;
  }
  .case-split__media.cc-work-image video{ object-fit: cover; }
  .case-split__text h1{
    font-family: var(--serif);
    font-size: clamp(36px, 5vw, 72px);
    line-height: 1.06;
    letter-spacing: -.025em;
    margin: 14px 0 0;
  }
  .case-split__text h2{
    font-size: clamp(22px, 2.5vw, 32px);
    margin: var(--stack-lg) 0 12px;
    line-height: 1.15;
  }
  .case-split__text p{
    font-family: var(--serif);
    font-size: 17px;
    line-height: 1.6;
    color: var(--ink);
    margin: 0;
  }
  /* Video case pages — intro only: small video + big text, top-aligned */
  main[data-route="case-cellar"] .case-hero--video,
  main[data-route="case-bewtr"] .case-hero--video{
    padding: 0 0 var(--stack-md);
    box-sizing: border-box;
  }
  main[data-route="case-cellar"] .case-hero--video + section .case-meta,
  main[data-route="case-bewtr"] .case-hero--video + section .case-meta{
    margin-top: 0;
  }
  main[data-route="case-cellar"] .case-hero--video .case-split,
  main[data-route="case-bewtr"] .case-hero--video .case-split{
    margin-top: 30px;
    padding: 0;
    grid-template-columns: auto minmax(0, 1fr);
    align-items: start;
    gap: clamp(24px, 4vw, var(--stack-xl));
  }
  main[data-route="case-cellar"] .case-hero--video .case-split--reverse,
  main[data-route="case-bewtr"] .case-hero--video .case-split--reverse{
    grid-template-columns: minmax(0, 1fr) auto;
  }
  main[data-route="case-cellar"] .case-hero--video .case-split__media.cc-work-image:not(:has(img)),
  main[data-route="case-bewtr"] .case-hero--video .case-split__media.cc-work-image:not(:has(img)){
    aspect-ratio: 9/16;
    width: auto;
    height: auto;
    max-width: min(320px, 38vw);
    flex-shrink: 0;
    margin-inline: 0;
  }
  main[data-route="case-cellar"] .case-hero--video .case-split--reverse .case-split__media,
  main[data-route="case-bewtr"] .case-hero--video .case-split--reverse .case-split__media{
    justify-self: start;
  }
  main[data-route="case-cellar"] .case-hero--video .case-split__text,
  main[data-route="case-bewtr"] .case-hero--video .case-split__text{
    align-self: start;
  }
  main[data-route="case-cellar"] .case-hero--video .case-split__text h1,
  main[data-route="case-bewtr"] .case-hero--video .case-split__text h1{
    font-size: clamp(48px, 7vw, 110px);
    line-height: 1.04;
    letter-spacing: -.025em;
    margin: 14px 0 0;
  }
  main[data-route="case-cellar"] .case-hero--video .case-split__text h2,
  main[data-route="case-bewtr"] .case-hero--video .case-split__text h2{
    font-size: clamp(28px, 3.5vw, 44px);
    margin: clamp(18px, 2.2vw, 32px) 0 12px;
    line-height: 1.1;
  }
  main[data-route="case-cellar"] .case-hero--video .case-split__intro + .case-split__block h2,
  main[data-route="case-bewtr"] .case-hero--video .case-split__intro + .case-split__block h2{
    margin-top: clamp(14px, 1.8vw, 24px);
  }
  main[data-route="case-cellar"] .case-hero--video .case-split__text p,
  main[data-route="case-bewtr"] .case-hero--video .case-split__text p{
    font-size: 19px;
    line-height: 1.6;
  }
  main[data-route="case-cellar"] .case-grid .cc-work-image:has(img),
  main[data-route="case-bewtr"] .case-grid .cc-work-image:has(img){
    --case-grid-img-h: min(52vh, 480px);
    height: var(--case-grid-img-h);
    max-height: var(--case-grid-img-h);
    overflow: hidden;
  }
  main[data-route="case-cellar"] .case-grid .cc-work-image img,
  main[data-route="case-bewtr"] .case-grid .cc-work-image img{
    width: 100%;
    height: 100%;
    object-fit: cover;
    object-position: center center;
  }
  main[data-route="case-cellar"] .case-grid .cc-work-image:first-child img{
    object-position: 50% 58%;
  }
  main[data-route="case-cellar"] .case-grid .cc-work-image:last-child img{
    object-position: 50% 42%;
  }
  main[data-route="case-bewtr"] .case-grid .cc-work-image:has(img){
    --case-grid-img-h: min(56vh, 520px);
  }
  main[data-route="case-bewtr"] .case-grid .cc-work-image:first-child img{
    object-position: 72% 12%;
  }
  main[data-route="case-bewtr"] .case-grid .cc-work-image:last-child img{
    object-position: 50% 74%;
  }
  @media (max-width: 900px){
    main[data-route="case-cellar"] .case-grid .cc-work-image:has(img),
    main[data-route="case-bewtr"] .case-grid .cc-work-image:has(img){
      --case-grid-img-h: min(58vh, 420px);
    }
    main[data-route="case-bewtr"] .case-grid .cc-work-image:has(img){
      --case-grid-img-h: min(62vh, 460px);
    }
    .case-split, .case-split--reverse{ grid-template-columns: 1fr; gap: var(--stack-lg); }
    .case-split--reverse .case-split__media{ order: 0; }
    main[data-route="case-cellar"] .case-hero--video .case-split,
    main[data-route="case-bewtr"] .case-hero--video .case-split,
    main[data-route="case-cellar"] .case-hero--video .case-split--reverse,
    main[data-route="case-bewtr"] .case-hero--video .case-split--reverse{
      grid-template-columns: 1fr;
    }
    main[data-route="case-cellar"] .case-hero--video .case-split__media.cc-work-image:not(:has(img)),
    main[data-route="case-bewtr"] .case-hero--video .case-split__media.cc-work-image:not(:has(img)){
      /* Phone: video spans the full content column, same left/right margins as the text */
      width: 100% !important;
      max-width: 100% !important;
      height: auto !important;
      aspect-ratio: 9 / 16;
      margin-inline: 0;
    }
  }
  .client-video{ width: 100%; max-width: 800px; margin: var(--stack-md) 0 0; border-radius: var(--rad); overflow: hidden; }
  .client-video.is-empty{ display: none; }
  .client-video video{ width: 100%; height: auto; display: block; object-fit: cover; }

  /* FAQ accordion */
  .faq-list{ border-top: var(--rule); }
  .faq-item{ border-bottom: var(--rule); cursor: pointer; }
  .faq-q{ display: flex; justify-content: space-between; gap: var(--stack-md); align-items: baseline; padding: var(--stack-lg) 0; min-height: 44px; }
  .faq-q h3{ font-family: var(--serif); font-size: clamp(20px,2.5vw,28px); line-height: 1.25; margin: 0; flex: 1; }
  .faq-q .plus{ font-family: var(--serif); font-size: 24px; color: var(--bordeaux); transition: transform .4s var(--ease); }
  .faq-item.open .faq-q .plus{ transform: rotate(45deg); }
  .faq-a{ max-height: 0; overflow: hidden; transition: max-height .5s var(--ease); }
  .faq-item.open .faq-a{ max-height: 400px; }
  .faq-a-inner{ padding: 0 0 var(--stack-lg); max-width: 720px; font-family: var(--serif); font-size: 17px; line-height: 1.6; color: var(--ink-2); }

  /* Legal pages */
  .legal-wrap{ max-width: 720px; margin: 0 auto; padding: var(--stack-lg) 0 var(--section-y); }
  .legal-wrap h2{ font-family: var(--serif); font-size: 26px; margin: 36px 0 12px; padding-top: 28px; border-top: var(--rule); }
  .legal-wrap h2:first-of-type{ border-top: 0; padding-top: 0; }
  .legal-wrap p, .legal-wrap pre{ font-size: 14px; line-height: 1.7; color: var(--ink-2); margin: 0 0 16px; font-family: var(--sans); white-space: pre-wrap; }
  .legal-wrap pre{ background: var(--paper-2); padding: 16px 20px; border-radius: 2px; font-family: var(--sans); }

  /* ── VIDEO BACKGROUND HERO ── */
  .hero-video-bg{
    position: absolute;
    inset: 0;
    width: 100%;
    height: 100%;
    object-fit: cover;
    z-index: 0;
    pointer-events: none;
    transform: translateZ(0);
    -webkit-transform: translateZ(0);
  }
  .hero-video-overlay{
    display: none;
  }
  .cover .container-wide{ position: relative; z-index: 2; }
  .cover .cover-scroll-hint{ z-index: 2; }

  /* Hero — white type + black glow on video */
  body[data-route="home"]{
    --hero-ink-glow:
      0 0 1px rgba(0, 0, 0, 0.65),
      0 0 4px rgba(0, 0, 0, 0.4),
      0 0 8px rgba(0, 0, 0, 0.28),
      0 1px 2px rgba(0, 0, 0, 0.5);
  }
  body[data-route="home"] .nav:not(.scrolled) .nav-logo{
    color: #fff;
    font-weight: 500;
    text-shadow: var(--hero-ink-glow);
    -webkit-font-smoothing: antialiased;
  }
  body[data-route="home"] .nav:not(.scrolled) .nav-logo .dot{
    color: #fff;
    text-shadow: var(--hero-ink-glow);
  }
  body[data-route="home"] .nav:not(.scrolled) .nav-logo-mark{
    filter:
      brightness(0) invert(1)
      drop-shadow(0 0 1px rgba(0, 0, 0, 0.6))
      drop-shadow(0 0 4px rgba(0, 0, 0, 0.35))
      drop-shadow(0 0 8px rgba(0, 0, 0, 0.22));
  }
  body[data-route="home"] .nav:not(.scrolled) .nav-link,
  body[data-route="home"] .nav:not(.scrolled) .nav-link:hover,
  body[data-route="home"] .nav:not(.scrolled) .nav-link.active,
  body[data-route="home"] .nav:not(.scrolled) .nav-link-drop .caret,
  body[data-route="home"] .nav:not(.scrolled) .nav-dropdown:hover .nav-link-drop .caret,
  body[data-route="home"] .nav:not(.scrolled) .lang,
  body[data-route="home"] .nav:not(.scrolled) .lang button,
  body[data-route="home"] .nav:not(.scrolled) .lang button:hover:not(.active),
  body[data-route="home"] .nav:not(.scrolled) .lang button.active,
  body[data-route="home"] .nav:not(.scrolled) .lang span{
    color: #fff;
    font-weight: 500;
    text-shadow: var(--hero-ink-glow);
    -webkit-font-smoothing: antialiased;
  }
  body[data-route="home"] .nav:not(.scrolled) .nav-link.active::after{
    background: #fff;
    box-shadow: 0 0 2px rgba(0, 0, 0, 0.45);
  }
  body[data-route="home"] .nav:not(.scrolled) .menu-btn span,
  body[data-route="home"] .nav:not(.scrolled) .menu-btn span::before,
  body[data-route="home"] .nav:not(.scrolled) .menu-btn span::after{
    background: #fff;
    box-shadow: 0 0 2px rgba(0, 0, 0, 0.5);
  }
  main[data-route="home"] .cover--no-photo .eyebrow,
  main[data-route="home"] .cover--no-photo .hero__title,
  main[data-route="home"] .cover--no-photo .cover-title-line,
  main[data-route="home"] .cover--no-photo .cover-grid > div:first-child .lede,
  main[data-route="home"] .cover--no-photo .cover-lede,
  main[data-route="home"] .cover--no-photo .cover-actions .btn-link,
  main[data-route="home"] .cover--no-photo .cover-social-proof,
  main[data-route="home"] .cover--no-photo .cover-social-proof .geo-pill,
  main[data-route="home"] .cover--no-photo .cover-scroll-hint{
    color: #fff;
    font-weight: 500;
    text-shadow: var(--hero-ink-glow);
    -webkit-font-smoothing: antialiased;
  }
  main[data-route="home"] .cover--no-photo .hero__title,
  main[data-route="home"] .cover--no-photo .cover-title-line{
    font-weight: 600;
  }
  main[data-route="home"] .cover--no-photo .cover-actions .btn-link{
    border-bottom-color: rgba(255, 255, 255, 0.45);
  }
  main[data-route="home"] .cover--no-photo .cover-actions .btn-link:hover{
    color: #fff;
    opacity: 0.85;
    background-image: linear-gradient(#fff, #fff);
  }
  main[data-route="home"] .cover--no-photo .cover-social-proof .geo-pill{
    border-color: rgba(255, 255, 255, 0.55);
  }
  main[data-route="home"] .cover--no-photo .cover-title-rule,
  main[data-route="home"] .cover--no-photo .cover-social-proof-line{
    background: #fff;
    box-shadow: 0 0 2px rgba(0, 0, 0, 0.42), 0 0 4px rgba(0, 0, 0, 0.2);
  }

  /* Contact page */
  .contact-page{
    padding-top: var(--stack-lg);
    padding-bottom: var(--stack-xl);
  }
  .contact-page__eyebrow{
    display: block;
    margin-bottom: var(--stack-lg);
  }
  .contact-layout{
    display: grid;
    grid-template-columns: minmax(0, 1.2fr) minmax(0, 0.8fr);
    gap: clamp(48px, 7vw, 88px);
    align-items: stretch;
  }
  .contact-col--main{
    display: flex;
    flex-direction: column;
    align-items: flex-start;
    padding: 0;
  }
  .contact-col--main h1{
    font-size: clamp(48px, 7vw, 110px);
    line-height: 1.04;
    letter-spacing: -.025em;
    margin: 0 0 var(--stack-lg);
  }
  .contact-col--main .cta-actions{
    justify-content: flex-start;
    margin-bottom: var(--stack-lg);
  }
  .contact-note{
    font-family: var(--sans);
    font-size: 16px;
    line-height: 1.7;
    color: var(--ink-2);
    margin: auto 0 0;
    padding-top: var(--stack-md);
    max-width: 44ch;
    width: 100%;
    border-top: var(--rule);
  }
  .contact-col--side{
    display: flex;
    flex-direction: column;
    gap: var(--stack-lg);
    padding-top: 4px;
  }
  .contact-col--side > .lede{
    margin: 0;
    max-width: 38ch;
    font-size: 17px;
    line-height: 1.65;
  }
  .contact-fields{
    margin-top: auto;
    border-top: var(--rule);
  }
  .contact-fields .field-group{
    display: flex;
    flex-direction: column;
    gap: 10px;
    padding: var(--stack-md) 0;
    border-bottom: var(--rule);
  }
  .contact-fields .field-group .l{
    font-size: 11px;
    letter-spacing: .22em;
    text-transform: uppercase;
    color: var(--ink-3);
  }
  .contact-fields .field-group .v{
    font-family: var(--serif);
    font-size: 20px;
    color: var(--ink);
  }
  .contact-fields .field-group a{
    color: var(--ink);
    border-bottom: var(--rule);
    padding-bottom: 1px;
  }
  .contact-fields .field-group a:hover{
    color: var(--bordeaux);
    border-color: var(--bordeaux);
  }
  @media (max-width: 900px){
    .contact-layout{
      grid-template-columns: 1fr;
      gap: var(--stack-xl);
    }
    .contact-col--main h1{ margin-bottom: var(--stack-lg); }
    .contact-col--main .cta-actions{ margin-bottom: var(--stack-lg); }
    .contact-col--side{ padding-top: 0; gap: var(--stack-lg); }
    .contact-col--side > .lede,
    .contact-note{ max-width: none; }
  }
